BLUE BOTTLE COFFEE
2002 ̱ ĶϾ ο ġ Ŭ忡 ұԸ īƮ 纸Ʋ ýڸ ϴ뿡 3 Ŀ ᡯ Ų Ŀ 귣 ϳ ġ ߴ. 귣 ǰ , ڵ帳 ĿǸ ϸ鼭 źźϰ , ó ̸ ߽Ű ڸ ġ Ը Ŀ 簨 巯 ִ. ǰ ϺǸ 귣 ӽ ߱ϴ Ϻڿ. 20 Ѵ Ŭ ڷ Ȱϸ ̼ ̸ ϰ Ϻ ָ Ӿ ϴ ƿԱ ̴. 2002, 15000 ſ Ŀ Ͻ ϱ ߴ. ٸ װ ī䰡 ƴ϶ ν θ ǰϴ ̾. ״ 6Ŀ( 3kg) з ִ ν 踦 â 鿴. ڽ ߱ϴ dz̸ ν ݺϸ ϴ ãƳ´. ٸ ˾ç ̹ ̱ īӰ ִ ֻ ĿǸ ڴٴ ߴ. Ǹ Ŀ ֵ 48ð θ Ǹ Դϴ. Ǹ ǰ ϴ , ϰ ϰ θ Դϴ. Ŀǡ ̷ ϼ
2002 ý ٱ Ŭ忡 ұԸ ν ϴ 纸Ʋ ŷ õ Ŭ ĸӽ Old Oakland Farmers Market Ͽ ڵ帳 ĿǸ Ǹϱ ߴ. ð 鿩 ĿǸ ϼϴ Ŀ slow coffee ü ߴ. 2005 1, 纸Ʋ ý 븮 Linden Űũ Ѵ. ϱ 1е ä ɸ ʴ Ŀ , ֹ θ м ܾ 5̳ ɸ ڵ帳 ó ̴. 纸Ʋ ϴ 70 ī信 ֻ θ õõ Ŀ ϴ ⺻ ħ ϰ ִ. Ŀǰ Ǹ ũ, м δ 忡 ʴ ħ ְ Ŀ Ѵ. 纸Ʋ ̴ϸϸ鼭 ѷ ΰ ־ ̵ƼƼ λ
. ο Ҵ ȹ 迡 ִ. ̴ ս ̴ϸָ . ״ 귣 ŸǺ ī ϰ ɴ. װ ϴ ̴ϸ̶ָ ϸ鼭 ʰ, ǿ ̴. ̿ 纸Ʋ ȿ ִ ͡ ȿ ͡ ָޱ ߴ. ̷ , ٸ , ϴû ΰ ̴ ä ڿ Ѵ. ڱϴ ƴ϶ ĿǶ 迡 ִ ȯ ϼ ̴. 2002, 15000 ſ Ŀ Ͻ ϱ ߴ. ٸ װ Ḧ Ǹϴ ī䰡 ƴ϶ ν θ ǰϴ ̾. ״ 6Ŀ( 3kg) з ִ ν 踦 â 鿴. θ , Ŀ ȭȣθ ̸ Ŀǿ ü ȭ ɾ ߴ. ڽ ߱ϴ dz̸ ν ݺϸ ϴ ãƳ´. ó ں ź 2008 纸Ʋ ʷ ó ȸ ݹ ó Kohlberg Ventures. 纸Ʋ ο éͰ κ
4 . ħ Ŀ 3 з ñ ¹ 纸Ʋ â ũ âڵ ڵ ҷ ־. 2012, ̾
Bryan Meehan ó ڸ ޱ ߴ. տ ڹ ϴ , ڽŵ Ϻ ϸ 纸Ʋ CEO շߴ. ó ij ȸ Ʈ ó â Ʈ ܷ Tony Conrad 2000 ϴ ø Aڱ ߴ. ε ó Index Ventures ó ȸ
, νŸ â ɺ ýƮ Kevin Systrom IT 簡 ø A ü շߴ. ũ ŸƮ ƴ Ŀ 귣μ ø A ڸ Ƴ ̷ ̾.2014 2015 ̾ ø B C ڸ 12000 ڱ Ȯ 纸Ʋ ̰ Ȯϱ Ȩ ߴ. ¶ Ǹ ø ÿ ī信 ϴ ¶ ÷ ϰ ʿ伺
̴. Ȩ 纸Ʋ ϴ Ǽ ִ ÷ ߴ. 纸Ʋ Ī
2014 뽺 ĿǸ μ Ŀ. 뽺 ĿǴ ֻ θ ϴ , 纸Ʋ ¶ Ͽ츦 ϰ ɴ. ռ GV Ȩ 2014 9 ü 纸Ʋ Ȩ Blue Bottle at Home Īߴ. Ǹ Ŀ ϰ ̴. źźϰ Ƽ ̴ ߴ. 2014 纸Ʋ 뽺 Ŀ μ ñ ڼ Ŀ ν μ 纸Ʋ ٸŸ ijͿ 系 ȭ ȭϴ Ⱑ Ǿ. ڼ Ŀ ν 2010 ̱ ʷ ٸŸ èǾ Ŭ ʸ ʵη ν Ʈ ƮƮ Arts District 3 Ŀ Ұϴ 귣 ϳ. ʸ 纸Ʋ ٸ ÷ȴ. 纸Ʋ 귣带 ǥ ϴ ٸŸ Ź Ŀ İ ȣиƼ ϸ Ƽ Ŀǿ ɰ ν ̴ ߴ. ʸ Ŀ ó ϰ ٸŸ ϴ α ϴ 纸Ʋ ڸ Ƴ 忡 ϰ ִ 귣 Ȯϰ ִ. Ŀ Ȯ ο Ͻ ϴ 纸Ʋ 귣 ο ° ¶ Ͻ Ծ Ȯ ŵϰ ִ. Ư ¶ Ŀ Ͻμ 幰 Ȯ强 οߴ. 纸Ʋ ġ , Ȯ, Ȯ ܰ踦 7 (ȭ 8000 ) ġ ŵ쳵. ħ 2017 ǰ Nestlé 68% 42500 (ȭ 4900 ) μѴ. Ӱ Ǵ 带 Ѻ װ ִٸ, ̵ ǰ ʿ ڴ ´ٴ ̴. Ȳ ϸ ߸ ֱ ſ. 纸Ʋ ɾ Ѻ, ÷ ʴ Ŀ ܿ ؿ ̴.
[ó] ŰB (ѱ) Magazine B, Ű
翡 Ͽ, ۱ǹ ȣ , մϴ.